Winning in the Women’s Health Care Marketplace

Industry surveys indicate that women are responsible for at least 75 percent of the nation's consumer health care decisions. American women hold the power in determining how their family's health care dollars are spent. And, as their life expectancy continues to outdistance men's, women will purchase many more years of health care services than their male counterparts.

Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market.

Preface; Acknowledgments; The Author; The Contributors; Part I: The Health Care Gatekeepers: Women Hold the Keys; Chapter 1: Understanding the Women's Health Marketplace - John Kaszuba; Chapter 2: The Women's Health Movement - Genie James; Chapter 3: Consumer Pressure Meets Public Policy - Genie James; Chapter 4: Following Women's Dollars - Genie James; Chapter 5: Adapting Product Lines and Information Technology for the Consumer - Genie James; Part II: Women's Health Care: Mission, Managed Care, and Market Share; Chapter 6. Success Factors for Providers of Women's Health Services - Kathleen C. Hanold; Chapter 7: Private Sectors and the Women's Health Market - Rita Menitoff; Chapter 8: Integrated Systems of Care for Women's Health - Jaynelle F. Stichler; Chapter 9: The Social Reconnaissance Approach for Understanding Women's Health - Michael Felix, James Burdine; Chapter 10: The Underserved Woman as a Business Consideration - Genie James, Stacy Graham, Laura Reed; Chapter 11: Getting the Most From Each Marketing Dollar - Genie James; Part III: The Hands Touching the Patients: Models for Care; Chapter 12: Physician Integration: When to Partner - Jeffrey B. Persson; Chapter 13: Practicing Care: The Nurse Practitioner Model - Cathy Hoot; Chapter 14: Employer Strategies: Women in the Workforce - Genie James, Holly E. Owens; Chapter 15: Creating Healing Environments for Women - Jaynelle F. Stichler; Chapter 16: Women's Health as a Strategic Initiative - Ann Boeke; Chapter 17: Medicare Risk: Evolution and Implications for Women - Kim Weiss; Chapter 18: Relationship-Centered Care: Hope on the Horizon - Genie James; Chapter 19: Conclusion - Genie James; Index.