New Product Forecasting
An Applied Approach
Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Gewicht:
346 g
Format:
233x154x19 mm
Beschreibung:
Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
Part 1 Foundations of Applied New Product Forecasting; Chapter 1 Introduction to Applied New Product Forecasting; Chapter 2 New Product Development and New Product Forecasting: Process and Structure; Part 2 New Product Forecasting Techniques; Chapter 3 Judgmental New Product Forecasting Techniques; Chapter 4 Customer/Market Research Techniques for New Product Forecasting; Chapter 5 Time Series Techniques for New Product Forecasting; Chapter 6 Regression Analysis for New Product Forecasting; Part 3 Managerial Considerations for Applied New Product Forecasting; Chapter 7 Special Topics in New Product Forecasting; Chapter 8 New Product Forecasting Benchmarks;