Advertising, Society, and Consumer Culture
Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Gewicht:
420 g
Format:
235x160x18 mm
Beschreibung:
Designed as a core textbook for courses in Advertising and Society, dvertising, Society, and Consumer Culture develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. It covers the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society.
Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
Chapter 1 Advertising as an Institution of Consumer Culture; Chapter 2 Evolution of American Society; Chapter 3 Perspectives for Understanding Advertising; Chapter 4 The Behind-the-Scenes Power of Advertising; Chapter 5 Crossing International Borders; Chapter 6 Consumer Protection and Competition; Chapter 7 Doing the Right Thing When We Don't Know What "Right" Is; Chapter 8 Concluding Comments on Advertising and Consumer Culture;