Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
Chapter 1 Introduction: The Rise of the Semiglobal Economy; Part 1 The Two Segments of the Semiglobal Economy; Chapter 2 The Highly Globalized Segment; Chapter 3 The Highly Localized Segment; Part 2 The Portrait of the Semiglobal Corporation; Chapter 4 Vision; Chapter 5 Competitive Strategy; Chapter 6 Coordination; Chapter 7 Communication; Chapter 8 Motivation; Chapter 9 The Future of the Semiglobal Corporation;