The Mass Marketing of Politics
Democracy in an Age of Manufactured Images
Paperback
Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
ISBN-13:
9780761909590
Veröffentl:
1999
Einband:
Paperback
Erscheinungsdatum:
02.07.1999
Seiten:
186
Autor:
Bruce I. Newman
Gewicht:
279 g
Format:
229x152x10 mm
Sprache:
Englisch
Beschreibung:
The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue.This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives.The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.
Mass Marketing of Politics
IntroductionThe Impact of Marketing on DemocracyFrom Party Politics to Mass MarketingThe ABCs of MarketingThe Information HighwayStrategyThe Art of Crafting an ImageThe Permanent CampaignThe Solution