Developing Questions for Focus Groups
ISBN-13:
9780761908197
Veröffentl:
1997
Einband:
Paperback
Erscheinungsdatum:
01.01.1997
Seiten:
128
Autor:
Richard A. Krueger
Gewicht:
257 g
Format:
254x178x7 mm
Sprache:
Englisch
Beschreibung:
PLEASE UPDATE SAGE UK AND SAGE INDIA ADDRESSES ON IMPRINT PAGE.
Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions.
PART ONE: THINKING ABOUT QUESTIONSGuiding Principles of Asking QuestionsThe Topic Guide Versus the Questioning RouteHow and Where to Begin Sequence for Developing QuestionsPART TWO: THE ART AND MECHANICS OF ASKING GOOD QUESTIONSCategories of QuestionsPhrasing the QuestionsSequencing the QuestionsProbes, Follow-Ups, and Unplanned QuestionsKnow the LimitsChanging Questions The Importance of ConsistencyPilot Testing and Reviewing the PlanPART THREE: QUESTIONS THAT ENGAGE PARTICIPANTSListing, Rating, and Choosing QuestionsProjective QuestionsGroup Activities