Foundations of Marketing
Lieferzeit: Nicht lieferbar I
Gewicht:
702 g
Format:
264 x 198 x 16 mm
Beschreibung:
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text.
Part One: The Market Led OrganisationChapter 1: The nature of marketing; strategy and planningChapter 2: The global marketing environmentChapter 3: Understanding consumer behaviourChapter 4: Marketing research and customer insights Chapter 5: Market segmentation, targeting and positioning